Better Booking with Pictures: How Strong Photos Can Significantly Boost Your Booking Numbers

Your site is unique – make sure to show it that way! Great pictures make the difference between “just browsing” and “booking immediately”. Pictures decide – between clicks or scrolling further, between sympathy or skepticism, between booking or rejection. In a digital world full of choices, compelling photos create trust, emotion, and anticipation – exactly what your potential guests need to choose your site.

And: The numbers speak for themselves.

Numbers That Convince: The Impact of Images on Booking Behavior

Current market research and platform analyses confirm: Those who use high-quality photos win.

• Up to 150% more bookings for listings with at least 10 images.
  (Source: TripAdvisor / EyeForTravel)
• 85–90% of users prefer listings with professional photos.
  (Source: eMarketer)
• 87% say that high-quality images make them more likely to book – regardless of price.
  (Source: Expedia Group)
• Listings with professional photos receive up to 225% more inquiries than those with few or poor images.
  (Source: Airbnb Data Analysis)
• On PiNCAMP, campsites with up to 25 images generate around 50% of total sales.
• The lowest conversion rates are seen on sites with fewer than 6 images.
  (Source: PiNCAMP)

And perhaps the clearest signal: 60% of users’ time is spent looking at images – text is often just skimmed.
(Source: PiNCAMP User Insights)

Why Images Are So Crucial

• Emotions over explanations: A good image conveys atmosphere, trust, and the desire to travel – without a single word.
• First impressions count: Visual impressions instantly influence booking decisions.
• Authenticity builds trust: Campers want to know what to expect – realistic photos prevent disappointment.
• Visual orientation: Aerial shots, site maps, and detail photos help guests find their way even before arrival – and avoid booking errors.
• Quick comparison: Great photos help users distinguish your listing from the competition.

These Images Shouldn’t Be Missing from Your PiNCAMP Profile

For maximum impact, we recommend at least 25 images – from various perspectives, well-lit, and in high resolution. You should definitely showcase these areas:

Tip: Around 4 images per area from different angles increase credibility and information value.

What Makes a Great Cover Photo?

The so-called hero image is the first thing users see – and often the decisive factor for a click. Our recommendation:

• Overview photo of the site
• Aerial view with clear site layout
• Good lighting (morning or late afternoon)
• Seasonally appropriate atmosphere

Avoid photos with empty areas, poor lighting, or outdated facilities.

Good Example vs. Bad Example: What Works – and What Doesn’t?

✅ Good Hero Image: Aerial view in the early morning, full site overview, lively atmosphere, sunlight on well-maintained pitches.
❌ Bad Hero Image: Empty field in bad weather, blurry, no orientation, no mood.

Tip: The first image often decides whether users browse your gallery – or scroll past.

Great Photos – Even Without a Big Budget

A professional photographer is a great investment – but not essential. With modern smartphones and a bit of know-how, you can already achieve impressive results:

• Use natural light (early morning or late afternoon)
• Watch for clean lines and proper framing
• Show real guests – with their consent
• Take several shots per subject and pick the best ones

Conclusion: Your Photos Are Your Best Sales Tool

Make your campsite come alive online – with pictures that excite. Good photos say more than a thousand words and lead to more inquiries, more trust, and more bookings.

Upload your pictures now – one upload for all our portals:
[PiNCAMP.de, anwbcamping.nl, pincamp.com, pincamp.ch, pincamp.fr, pincamp.it]

Simply use our photo upload tool. Need help or feedback on your gallery? Our team is happy to assist you.

Your PiNCAMP Team
partner@adac-camping.de
+49 (0) 30 – 21 78 24 04