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TipBetter Booking with Pictures: How Strong Photos Can Significantly Boost Your Booking Numbers
Your site is unique – make sure to show it that way! Great pictures make the difference between “just browsing” and “booking immediately”. Pictures decide – between clicks or scrolling further, between sympathy or skepticism, between booking or rejection. In a digital world full of choices, compelling photos create trust,…
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InspirationMake Your Campsite More Dynamic: The Benefits of Parkour Equipment from Wickey PRO
Not every camper wants to spend two weeks lounging by the pool. More and more holidaymakers are seeking adventure, movement, and ways to stay active during their stay. Wickey PRO responds to this demand with a wide range of parkour equipment designed for public spaces. Perfect for campsites that want…
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InspirationHow Can Campsites Better Reach the Vanlife Target Group? Interview with Expert Peter Draeger – Part 2
Vanlifers, owners or renters of campervans, often head to public motorhome pitches. These are frequently operated by municipalities and compete with privately run campsites through low prices. The 24/7 access also makes motorhome pitches attractive to vanlifers. In the first part of the interview, we learned exciting insights from…
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Inspiration
The Campervan Lifestyle – “Curse or Blessing” for Campsites? Expert Interview Part 1
What defines Vanlife? How important is this target group for campsites? Find the answers here. Campervans or panel vans, self-converted or fully equipped, are enjoying great popularity. The compact campervans are often also used as everyday vehicles. They are the basis of “Vanlife,” the modern, almost “trendy” lifestyle. Individual travel…
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Inspiration🎙️ Listen to Uwe Frers on the Caravaning Business Podcast “Brötchenservice”
For the third time, Niklas Haupt (MiiOS GmbH) and Stephan Lützenkirchen (gsr Unternehmensberatung GmbH) welcomed our Managing Director Uwe Frers as a guest on the Brötchenservice podcast. From loyalty & new target groups to meta-frustration and yoga: a conversation full of exciting insights, facts, figures – and confidence. Because especially…
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InspirationMake the most of the 2025 season – promote an advertise early bookings now
As the busy peak season draws to a close, many campsites take it easy in October. Now is the time for entrepreneurs and their teams to take a deep breath and enjoy their own vacation. And it’s time to look ahead to the 2025 season… If you generate bookings and…
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TipTrends and challenges for the season 2024 and for the future of camping – PART 1
As we gear up for the summer camping season of 2024, it’s essential to stay ahead of the curve on the latest trends and challenges shaping the camping industry. From evolving traveller preferences to emerging environmental concerns, understanding these dynamics is crucial for campsites to thrive in today’s competitive landscape.
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InspirationOpportunities and challenges of specialising in a target group – Episode 1: Nudist camping
Every campsite has its own charm and target groups. The surrounding landscape, location, campsite characteristics, service facilities, climate and, last but not least, the team and philosophy of the campsite operator also influence which guests feel comfortable on the campsite. Many holidaymakers have special interests in their leisure activities and…
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NewsWaste Separation Spotlight: An Analysis of Sustainability Practices at Campsites
© vegefox.com – stock.adobe.com Most surveyed campsites have separate bins for paper, plastic, and glass. This is an important first step in facilitating waste separation and increasing recycling rates. Additionally, some campsites even have labeled waste bins for specific types of waste, further enhancing waste separation effectiveness. Another positive development…
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NewsThe Emergence of Workation and Wi-Fi: Adapting to the Camping Industry
In recent years, the travel industry has undergone a significant transformation. With the rise of remote work and increasing reliance on technology, traditional vacation norms have evolved. Consequently, the camping industry is experiencing a notable shift towards meeting the demand for workation opportunities and reliable Wi-Fi connectivity. In this article,…