Vendor: PiNCAMP
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Bookability
PiNCAMP Online Booking
Join over 3,000 campsites already increasing bookings with PiNCAMP Online Booking – the smart solution to make your campsite bookable for guests from Germany, Switzerland, and the Netherlands. With over 50% of campers planning their vacations online and filtering by availability, being bookable is no longer optional.
Our easy-to-use system ensures your campsite appears in filtered search results, helps you fill your calendar, and connects you directly with guests who are ready to book. Make it easier for campers to find and book you – directly where their travel planning begins: on PiNCAMP.
Target audiences: 🇩🇪 🇳🇱 🇨🇭
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Online
Online Marketing Packages
Maximize your online exposure with PiNCAMP’s tiered Online Marketing Packages – from Basic to Premium+. Each level offers greater visibility, profile enhancements, and booking advantages. Benefit from higher search rankings, image and video integration, SEO content, and direct contact options. Boost your bookings with improved search visibility and reduced commission rates.
Target audiences: 🇩🇪 🇳🇱 🇨🇭
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Online
Online Marketing Packages – Comfort Mini
Designed for campsites with fewer than 100 pitches and/or mobile homes, the Comfort Mini package offers a smart and affordable way to boost visibility on PiNCAMP. Enjoy 5x more profile views, higher search ranking, and an enhanced profile with unlimited images, contact details, your logo, and a direct link to your homepage. Also includes a short SEO description and reduced booking commission for better performance at lower cost.
Target audiences: 🇩🇪 🇳🇱 🇨🇭
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App
APP – PiNCAMP / ANWBCamping
Unlock prime visibility in the PiNCAMP / ANWB Camping App – the go-to tool for campers across Europe. Published as the “ANWB Camping App” in the Netherlands and “PiNCAMP App” elsewhere, this powerful platform connects your campsite with a broad, multilingual audience (DE, NL, FR, IT, EN) actively planning their next camping adventure.Benefit from the reach of over 5 million annual openings and more than 1 million engaged users. A randomized rotation ensures fair exposure for all partners. Ideal for destinations and campsites looking to attract attention and bookings from across Europe.
Target audiences: 🇪🇺
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Social Media
Social Media
Boost your visibility and drive bookings with targeted Social Media promotion on Instagram and Facebook. Each campaign guarantees a minimum of 10,000 impressions, directing users straight to your PiNCAMP.de or anwbcamping.nl profile or a dedicated landing page – turning visibility into real results. Our exclusive Monthly Multi-Channel Campaign offers unmatched storytelling potential with high-quality visuals, professionally produced IG Reels, YouTube Shorts, static Facebook posts, newsletter features, and integration into our “Campsite of the Month” web carousel. Increase awareness and attract attention across multiple touchpoints.
Target audiences: 🇩🇪 🇳🇱
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Print
PiNCAMP Highlights
Show the beauty of your top campsite or destination in a unique and emotionally engaging format. PiNCAMP Highlights combines powerful imagery with individual text in a high-quality print magazine and an eye-catching illustrated section in all Campingführer (DE) editions. Distributed via shops, caravan dealers, and industry partners – only for campsites with 4+ ADAC stars and select destinations. Reach up to 350,000 readers across Germany, Austria, Switzerland, and beyond.
Target audiences: 🇩🇪
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Online
Newsletter
Reach up to 65,000 camping enthusiasts directly with a dedicated or top-spot placement in the PiNCAMP newsletter – one of the most engaged outdoor communities with a 30%+ open rate. Perfect for brands looking to stand out with exclusive visibility in a standalone or featured article format.
Target audiences: 🇩🇪
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Online
Premium Partner
Stand out across key pages on PiNCAMP and ANWBcamping with the Premium Partner tile. Your campsite is prominently featured on the homepage, search results, and basic profile pages – all linking directly to your own PiNCAMP or ANWBcamping profile. A powerful way to boost visibility and drive traffic from high-attention areas of the platform. Bonus: As a Homepage Premium Partner, enjoy additional placement of your logo in our footer on every page.
Target audiences: 🇩🇪 🇳🇱 🇨🇭
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Online
Online Magazine – Advertorial
Boost your brand visibility with high-impact content placements in the PiNCAMP Online Magazine. Choose between creating your own SEO-optimized advertorial for long-term authority, placing a banner in one of our top-performing articles for instant reach, or integrating a promotional section directly into high-traffic content for a seamless storytelling experience. Each format is designed to connect with an engaged audience and drive measurable results.
Target audiences: 🇩🇪 🇳🇱
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Online
International campsites of the month
Feature your campsite as one of the “International Campsites of the Month” and enjoy maximum exposure across the most visited areas of PiNCAMP and ANWBcamping. Your listing rotates in a highly visible section on the homepage and search results pages – limited to just twelve campsites per display. Through the Themes Carousel and a dedicated section on all destination pages, your campsite is highlighted by unique selling points in rotating, preferential placements.
Target audiences: 🇩🇪 🇳🇱
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Online
Small & Charming Carousel
Perfect for campsites with a maximum of 60 units, the “Small & Charming” Carousel offers exclusive visibility in a rotating display on all destination pages and in a dedicated section. Highlight your uniqueness with a tile that links to your PiNCAMP profile and a direct clickout button to your website. A premium placement designed exclusively for small, high-quality campsites.
Target audiences: 🇩🇪 🇳🇱 🇨🇭
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Online
e-Guide
Inspire and convert with PiNCAMP’s interactive e-Guides – a powerful new format designed to engage passionate campers planning their next trip. These 30–60 page digital guides deliver immersive regional stories, route ideas, and campsite recommendations through rich visuals and compelling content. Whether you’re a destination, campsite chain, or individual campsite, you can now secure exclusive visibility through tailored advertorials or feature placements. Choose from bespoke e-guides focused on your region, or get featured in popular themed editions like Camping Routes, Glamping, or Winter Camping in Europe. All editions benefit from targeted multi-channel distribution via social media, newsletters, and custom campaigns.
Target audiences: 🇩🇪 🇳🇱
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B2B
Premium Partner B2B
Unlock the full potential of your business with our Premium B2B partnership program! Elevate your brand, expand your reach, and thrive in today’s competitive landscape. Partner with us and experience the difference of premium B2B collaboration. Join industry leaders like Wickey and Crippaconcept, who benefit from enhanced visibility and access to PiNCAMP’s extensive network. Our Premium B2B package includes strategic brand positioning across our business platforms. Expand your market, build trust, and grow with PiNCAMP’s exclusive B2B ecosystem.
Target audiences: 🇪🇺 (B2B)
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Promotional material
Badges & Logos
Elevate your brand’s trust and recognition with PiNCAMP’s official badges and logos – ideal for your website, marketing materials, flyers, and signage. Choose from a variety of high-quality file formats (SVG, PNG) to proudly showcase your ADAC & ANWB classifications, discounts systems or PiNCAMP partnership. These assets help communicate credibility and professionalism to guests at a glance.
Target audiences: 🇩🇪 🇳🇱 🇨🇭
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Promotional material
Collect Reviews
Boost trust and visibility with real guest reviews – directly from your own website! With the new, free PiNCAMP rating widget, your campsite can now actively collect reviews and showcase them dynamically.A German-language digital banner for your website displays your current star rating and total number of guest reviews on PiNCAMP. One click leads guests directly to the review page, making it easier than ever to collect authentic feedback.
Target audiences: 🇩🇪
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Promotional material
Promotional material (printed items)
Showcase your quality and partnership directly on-site with official promotional materials from ADAC, ANWB, and PiNCAMP. Whether you’ve earned an ADAC or ANWB classification or actively collaborate with PiNCAMP, demonstrate your credibility to guests the moment they arrive. Stickers, flags, banners, displays, and signage – designed to reinforce your professional image and build trust with campers. These promotional items highlight your status as a verified and recommended campsite, increasing confidence and enhancing guest perception.
Target audiences: 🇩🇪 🇳🇱 🇨🇭