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More clicks, more demand for 2023

1 min read

+++ This text has been automatically translated from German +++

The most popular public trade fair for tourism, camping and leisure, the CMT in Stuttgart, starts on 14 January. Until 22 January, exhibitors from all over the world will be showing trendy destinations and over a thousand motorhomes, tents and caravans. Since more and more people are getting enthusiastic about camping, a particularly large number of entry-level models will be presented. This good news is matched by the fact that many campsites and also we are already reporting strong demand for the 2023 season.

PiNCAMP is also optimistic about the 2023 camping year – the figures show it
The first days of the new year started with significantly higher demand than previous years. This positive trend was already heralded by the last week of December – not only compared to the same week in the pandemic years 2021 and 2020, but also compared to the end of the “pre-Corona year” 2019.

With significantly more online interest from the old to the new year
Europe’s top 14 camping countries saw strong growth in page views on PiNCAMP in the last week of December 2022: up 179% on the same week last year. This is not only due to the end of the pandemic. Because 2022 also trumps the demand in the “pre-Corona year” 2019 – with a growth of 138 %.

The main drivers of growth in 2022/23 compared to 2019 are the major destination countries
France grew 180% as a camping destination, closely followed by Italy (174%), Spain (163%) and Croatia (158%). But campsites in Germany (96%) and the Netherlands (81%) also saw almost twice as many PiNCAMP page views at the end of 2022 as in the same period in 2019.

The question remains whether campsites can handle the many requests?
The shortage of skilled workers contributes to the fact that many campsite entrepreneurs rely on automation, but at the same time strengthen personal service. One solution is online booking. This relieves the reception team of routine work and allows them to devote even more time to the guests on site.

ADAC Camping and PiNCAMP meet at CMT
On Saturday, 14.01.2023, parts of our team will be present at the CMT:
Would you like to learn more about online bookability or effective marketing via ADAC and PiNCAMP?
Then make an appointment with our staff right now: