Wifi, bathing and online booking – what campers choose the campsite for.
The majority of caravan and motorhome vacationers want to reserve and book online. Wifi and bathing facilities are also important to them. This was the result of the representative study “Caravaning Business Insights 2022” published at the end of June.
Criteria for campsite selection – online bookability far out in front
More than two-thirds (68%) of respondents find it very important or important to be able to book online. For 34%, this is even very important. In each case, 32%, i.e. a total of 64% of respondents, consider online booking to be important or very important. This also includes the desire for online payment. Thus online reservation, online booking including payment reach top positions in the selection criteria according to which guests choose a campsite. They are only just behind the criteria WLAN, pool, lake or sea and clearly ahead of shopping facilities, gastronomy, animation and other leisure facilities.
own illustration based on Caravaning Insights study, gsr Unternehmensberatung / MiiOS Marktforschung, June 2022
Most arrivals in 2022 are imminent – campsites score points with online bookability.
A quarter of respondents plan their vacation in July, 37 % in August. Another 20 % want to head for campsites in September. It could be especially worthwhile now for campground operators to provide online availability. This way, they take advantage of the high demand for online bookability and upcoming arrival dates. In addition, campgrounds that rely on online demand can optimize occupancy in the off-season. (Become bookable now on PiNCAMP, click here)
own illustration based on Caravaning Insights study, gsr Unternehmensberatung / MiiOS Marktforschung, June 2022
A representative image of the mood of the population and campers from Germany
With the Caravaning Business Insights 2022 study, gsr Unternehmensberatung GmbH, Augsburg, and the Nuremberg market research institute MiiOS GmbH present a comprehensive image of the opinion of German camping vacationers. The market researchers surveyed 10,298 people aged 18 to 80 for the study. The respondents also include 3,173 people who own a motorhome or caravan, use them on loan or want to do so. With this large sample, the study is considered representative of the German population. PiNCAMP and Auto Bild Reisemobil as well as other companies have intensively promoted the Caravaning Business Insights 2022 study. More information and download of the study: here
