Our solutions. Your growth.

Join over 3,000 campsites already increasing bookings with PiNCAMP Online Booking – the smart solution to make your campsite bookable for guests from Germany, Switzerland, and the Netherlands. With over 50% of campers planning their vacations online and filtering by availability, being bookable is no longer optional.

Our easy-to-use system ensures your campsite appears in filtered search results, helps you fill your calendar, and connects you directly with guests who are ready to book. Make it easier for campers to find and book you – directly where their travel planning begins: on PiNCAMP.

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Maximize your online exposure with PiNCAMP’s tiered Online Marketing Packages – from Basic to Premium+. Each level offers greater visibility, profile enhancements, and booking advantages. Benefit from higher search rankings, image and video integration, SEO content, and direct contact options. Boost your bookings with improved search visibility and reduced commission rates.

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Designed for campsites with fewer than 100 pitches and/or mobile homes, the Comfort Mini package offers a smart and affordable way to boost visibility on PiNCAMP. Enjoy 5x more profile views, higher search ranking, and an enhanced profile with unlimited images, contact details, your logo, and a direct link to your homepage. Also includes a short SEO description and reduced booking commission for better performance at lower cost.

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Top-class advertising presence in the trusted ADAC Campingführer, published with Gräfe & Unzer and surrounded by the best 2,600 campsites in “Deutschland & Nordeuropa” and 2,900 in “Südeuropa”. Reach approx. 162,500 readers through a powerful PR and marketing mix — from Amazon, Facebook, and Instagram to retail and print channels.

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The starting point for campers – trusted by both young and experienced travelers. Featuring 3,750+ campsites with 3+ ANWB stars across 19 European countries, this guide is a must-have for trip planning and on-the-road discovery. Highlight your campsite with a CKE discount and appear in a special discount block. CKE members receive the guide for free at ANWB shops, ensuring high visibility and strong reach to approx. 250,000 readers.

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The ideal travel companion for discovering Switzerland and Europe’s best campsites. Featuring 550 top-rated locations with detailed ADAC classification subcategories, QR codes for direct PiNCAMP booking, and special highlights along the Grand Tour of Switzerland. Printed in German and French and supported by a broad PR & marketing campaign through book retailers, TCS channels, and tourism fairs. Reach approx. 90,000 readers with this trusted guide.

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Unlock prime visibility in the PiNCAMP / ANWB Camping App – the go-to tool for campers across Europe. Published as the “ANWB Camping App” in the Netherlands and “PiNCAMP App” elsewhere, this powerful platform connects your campsite with a broad, multilingual audience (DE, NL, FR, IT, EN) actively planning their next camping adventure.Benefit from the reach of over 5 million annual openings and more than 1 million engaged users. A randomized rotation ensures fair exposure for all partners. Ideal for destinations and campsites looking to attract attention and bookings from across Europe.

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Maximize your visibility with the ADAC Camping / Stellplatz App. With over 300,000 downloads, 8 million visits, and 150,000 active users per month in 2024, this powerful platform puts your campsite in front of a highly engaged camping audience. Present your site with 4–5 images of your choice, featured in the dedicated “Campsites with photo ads” section, including preview visibility in the results list. Add direct links to your homepage, social media channels (Facebook, Instagram, Twitter, Pinterest), and even a YouTube video – turning your listing into a rich, multimedia profile. Your chance to stand out in front of 39+ million profile views annually.

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Boost your visibility and drive bookings with targeted Social Media promotion on Instagram and Facebook. Each campaign guarantees a minimum of 10,000 impressions, directing users straight to your PiNCAMP.de or anwbcamping.nl profile or a dedicated landing page – turning visibility into real results. Our exclusive Monthly Multi-Channel Campaign offers unmatched storytelling potential with high-quality visuals, professionally produced IG Reels, YouTube Shorts, static Facebook posts, newsletter features, and integration into our “Campsite of the Month” web carousel. Increase awareness and attract attention across multiple touchpoints.

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Get officially inspected and classified by the ADAC – Germany’s most trusted authority for campsite quality across Europe. The ADAC classification system is recognised for its fairness, reliability, and uniformity throughout Europe. With a 5-star scale, it enables campers to compare campsites based on clearly defined, standardised criteria. Campsites achieving 5 stars receive the prestigious “ADAC Superplatz” distinction, while those with 4 to 4.5 stars earn the “ADAC Tipp”label – both trusted signals for campers seeking top-quality destinations. Stand out on PiNCAMP, in the ADAC Camping Guide, and in the ADAC Camping / Stellplatz App with a trusted rating that influences campers from Germany, Switzerland, and beyond.

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Get officially inspected and classified by the ANWB – one of the most trusted sources for Dutch campers when choosing their next holiday destination. Every year, around 2,000 campsites across Europe are independently assessed by ANWB inspectors based on criteria most valued by Dutch camping guests. Your campsite is rated from 1 to 5 stars, with 5 stars representing the highest possible score. With 3 or more stars, your site will be recognised as an official ANWB-Certified Campsite. A 5-star result earns the prestigious ANWB Top Campsite label – a strong signal of premium quality to prospective guests.A trusted classification by the ANWB boosts your visibility and credibility, helping you attract more campers from the Netherlands and beyond.

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Enhance the quality of your campsite and attract more attention from German, Dutch, and Swiss guests. The ADAC Classification Reports give you a detailed breakdown of your current rating – so you know exactly where you stand and what to improve to reach the next level. Choose between two powerful reports: Campsite Quality Report: Get insights into your subcategory results and all individual classification criteria. Campsite Benchmark Report: Includes all features of the Quality Report plus a complete market comparison (regional, national, international), price analysis, and concrete recommendations to upgrade your campsite performance. Use this data-driven foundation to benchmark your position and make smarter development decisions that pay off.

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Boost your visibility and attract more off-season guests by joining the popular ADAC CampCard discount system. Trusted by thousands of campers across Europe, the CampCard gives holders access to exclusive discounts – and puts your campsite on the radar of value-conscious travelers from Germany. Participating campsites benefit from increased bookings during low and shoulder seasons, greater exposure in ADAC publications and digital platforms, and direct inclusion in one of Europe’s most recognized camping loyalty programs.

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Drive more bookings in the low and shoulder season by participating in the ANWB Camping Card Europe (CKE) program – one of the most trusted discount systems for Dutch and European campers. Thousands of CKE cardholders actively search for participating campsites to enjoy attractive price advantages. By joining, your campsite will be featured in ANWB and PiNCAMP listings with the official CKE discount badge, making you stand out to price-conscious campers planning their trips. This is a powerful tool to increase visibility, boost occupancy outside peak times, and attract loyal, returning guests.

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Show the beauty of your top campsite or destination in a unique and emotionally engaging format. PiNCAMP Highlights combines powerful imagery with individual text in a high-quality print magazine and an eye-catching illustrated section in all Campingführer (DE) editions. Distributed via shops, caravan dealers, and industry partners – only for campsites with 4+ ADAC stars and select destinations. Reach up to 350,000 readers across Germany, Austria, Switzerland, and beyond.

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Show the beauty of your top campsite or destination in an exclusive and emotionally engaging format. ANWB Highlights NL features an eye-catching illustrated insert in all editions of the Gids Erkende Camping (NL), with expressive imagery and tailored description texts. Reserved for campsites with 4+ ANWB stars, top destinations, and select manufacturers. Reach approx. 162,500 readers with this premium format.

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Reach up to 65,000 camping enthusiasts directly with a dedicated or top-spot placement in the PiNCAMP newsletter – one of the most engaged outdoor communities with a 30%+ open rate. Perfect for brands looking to stand out with exclusive visibility in a standalone or featured article format.

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Stand out across key pages on PiNCAMP and ANWBcamping with the Premium Partner tile. Your campsite is prominently featured on the homepage, search results, and basic profile pages – all linking directly to your own PiNCAMP or ANWBcamping profile. A powerful way to boost visibility and drive traffic from high-attention areas of the platform. Bonus: As a Homepage Premium Partner, enjoy additional placement of your logo in our footer on every page.

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Boost your brand visibility with high-impact content placements in the PiNCAMP Online Magazine. Choose between creating your own SEO-optimized advertorial for long-term authority, placing a banner in one of our top-performing articles for instant reach, or integrating a promotional section directly into high-traffic content for a seamless storytelling experience. Each format is designed to connect with an engaged audience and drive measurable results.

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Feature your campsite as one of the “International Campsites of the Month” and enjoy maximum exposure across the most visited areas of PiNCAMP and ANWBcamping. Your listing rotates in a highly visible section on the homepage and search results pages – limited to just twelve campsites per display. Through the Themes Carousel and a dedicated section on all destination pages, your campsite is highlighted by unique selling points in rotating, preferential placements.

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Perfect for campsites with a maximum of 60 units, the “Small & Charming” Carousel offers exclusive visibility in a rotating display on all destination pages and in a dedicated section. Highlight your uniqueness with a tile that links to your PiNCAMP profile and a direct clickout button to your website. A premium placement designed exclusively for small, high-quality campsites.

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Inspire and convert with PiNCAMP’s interactive e-Guides – a powerful new format designed to engage passionate campers planning their next trip. These 30–60 page digital guides deliver immersive regional stories, route ideas, and campsite recommendations through rich visuals and compelling content. Whether you’re a destination, campsite chain, or individual campsite, you can now secure exclusive visibility through tailored advertorials or feature placements. Choose from bespoke e-guides focused on your region, or get featured in popular themed editions like Camping Routes, Glamping, or Winter Camping in Europe. All editions benefit from targeted multi-channel distribution via social media, newsletters, and custom campaigns.

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Unlock the full potential of your business with our Premium B2B partnership program! Elevate your brand, expand your reach, and thrive in today’s competitive landscape. Partner with us and experience the difference of premium B2B collaboration. Join industry leaders like Wickey and Crippaconcept, who benefit from enhanced visibility and access to PiNCAMP’s extensive network. Our Premium B2B package includes strategic brand positioning across our business platforms. Expand your market, build trust, and grow with PiNCAMP’s exclusive B2B ecosystem.

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Elevate your brand’s trust and recognition with PiNCAMP’s official badges and logos – ideal for your website, marketing materials, flyers, and signage. Choose from a variety of high-quality file formats (SVG, PNG) to proudly showcase your ADAC & ANWB classifications, discounts systems or PiNCAMP partnership. These assets help communicate credibility and professionalism to guests at a glance.

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Boost trust and visibility with real guest reviews – directly from your own website! With the new, free PiNCAMP rating widget, your campsite can now actively collect reviews and showcase them dynamically.A German-language digital banner for your website displays your current star rating and total number of guest reviews on PiNCAMP. One click leads guests directly to the review page, making it easier than ever to collect authentic feedback.

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Showcase your quality and partnership directly on-site with official promotional materials from ADAC, ANWB, and PiNCAMP. Whether you’ve earned an ADAC or ANWB classification or actively collaborate with PiNCAMP, demonstrate your credibility to guests the moment they arrive. Stickers, flags, banners, displays, and signage – designed to reinforce your professional image and build trust with campers. These promotional items highlight your status as a verified and recommended campsite, increasing confidence and enhancing guest perception.

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