Vendor: ADAC

Top-class advertising presence in the trusted ADAC Campingführer, published with Gräfe & Unzer and surrounded by the best 2,600 campsites in “Deutschland & Nordeuropa” and 2,900 in “Südeuropa”. Reach approx. 162,500 readers through a powerful PR and marketing mix — from Amazon, Facebook, and Instagram to retail and print channels.

Target audiences: 🇩🇪 

Maximize your visibility with the ADAC Camping / Stellplatz App. With over 300,000 downloads, 8 million visits, and 150,000 active users per month in 2024, this powerful platform puts your campsite in front of a highly engaged camping audience. Present your site with 4–5 images of your choice, featured in the dedicated “Campsites with photo ads” section, including preview visibility in the results list. Add direct links to your homepage, social media channels (Facebook, Instagram, Twitter, Pinterest), and even a YouTube video – turning your listing into a rich, multimedia profile. Your chance to stand out in front of 39+ million profile views annually.

Target audiences: 🇩🇪

Get officially inspected and classified by the ADAC – Germany’s most trusted authority for campsite quality across Europe. The ADAC classification system is recognised for its fairness, reliability, and uniformity throughout Europe. With a 5-star scale, it enables campers to compare campsites based on clearly defined, standardised criteria. Campsites achieving 5 stars receive the prestigious “ADAC Superplatz” distinction, while those with 4 to 4.5 stars earn the “ADAC Tipp”label – both trusted signals for campers seeking top-quality destinations. Stand out on PiNCAMP, in the ADAC Camping Guide, and in the ADAC Camping / Stellplatz App with a trusted rating that influences campers from Germany, Switzerland, and beyond.

Target audiences: 🇩🇪

Enhance the quality of your campsite and attract more attention from German, Dutch, and Swiss guests. The ADAC Classification Reports give you a detailed breakdown of your current rating – so you know exactly where you stand and what to improve to reach the next level. Choose between two powerful reports: Campsite Quality Report: Get insights into your subcategory results and all individual classification criteria. Campsite Benchmark Report: Includes all features of the Quality Report plus a complete market comparison (regional, national, international), price analysis, and concrete recommendations to upgrade your campsite performance. Use this data-driven foundation to benchmark your position and make smarter development decisions that pay off.

Target audiences: 🇪🇺 (B2B)

Boost your visibility and attract more off-season guests by joining the popular ADAC CampCard discount system. Trusted by thousands of campers across Europe, the CampCard gives holders access to exclusive discounts – and puts your campsite on the radar of value-conscious travelers from Germany. Participating campsites benefit from increased bookings during low and shoulder seasons, greater exposure in ADAC publications and digital platforms, and direct inclusion in one of Europe’s most recognized camping loyalty programs.

Target audiences: 🇩🇪