The consolidation of the camping industry is strongly accelerating with every passing year. Large international companies, backed with billions of EUR of private equity and venture capital, are trying to gain dominant positions in our industry. Individual local or national companies will find it increasingly difficult to survive in this intensifying competition.
ADAC, ANWB and TCS have been involved in the camping industry for over 70 years. They recognized the importance of camping early on and have supported the growth of the branche from the very beginning. The clubs act in partnership, reliably and at eye level with the campsite entrepreneurs over decades. And due to their structure, ADAC, ANWB and TCS with their activities will not be for sale in the future, no matter who offers how much venture capital.
If ADAC, ANWB and TCS want to continue to support the industry with full force in the future, nationally limited activities are no longer sufficiently competitive. In order to be survivable in the age of the platform economy, greater investments and an internationalisation of activities are necessary.
That’s why ADAC, ANWB and TCS have jointly decided to build a counter-model to the global players equipped with venture capital and geared towards market domination.
By combining the camping activities of ADAC, ANWB and TCS and investing a further EUR 6.6 million in the development of a jointly operated camping booking portal, we the clubs are sending an unmistakable signal to the industry: “We are creating a long-term basis to continue our close, historically grown partnership with campsite entrepreneurs in the digital world. We will continue to support the growth of camping for the next seventy years. Fairly, in partnership, reliably, at eye level.”
for Business