Host / Moderation

We are delighted to welcome Anouk Ellen Susan again as the host of this symposium – a passionate moderator who has already guided us through the program the last few years!

Intro

Uwe Frers is going to start the Symposium with a general view on our industry’s most important topics, the season 2024 and and outlook to 2025.

Revolutionizing Marketing with AI: Tools, Budgets, and Strategies for a Smarter Tomorrow

We are witnessing a historic turning point: Artificial intelligence has reached a stage where it is triggering genuine and tangible disruption in our society. All areas of marketing and communication as we know them are also affected – from conception to creation and development. It is no longer a question of whether, but how we want to understand and use AI. And how we can meaningfully integrate it into our work and products.

Designing a climate risk strategy for campsites in Valkenburg, Limburg, The Netherlands

We are looking forward to a presentation by Vita Kralj about « Designing a climate risk strategy for campsites in Valkenburg, Limburg, The Netherlands ». Camping offers a unique opportunity to connect with nature, and with the right sustainable practices, it can be an eco-friendly and enriching experience for people of all ages and backgrounds.

New kids on the lot: “Ahoi Camps” – Reaching new target groups with simplicity

Jens and Markus are two of the founders of the “Ahoi Camps”. Their aim: An Ahoi-world that offers natural campsites for every taste – by the sea, by the lake, in the mountains. The Motto: if you know one, you don’t know any. All “Ahoi Camps” are unique. They are individual and stand out in the campsite market. But as fundamentally different as they are, they all have the same Ahoi-DNA. With their combination of modernity and closeness to nature, they are aimed at all camping fans who love something special in a simple setting.

Even within the framework of a classic camping business, there’s room to innovate. Learn how you can adapt elements of their modern simplicity to attract younger audiences, diversify your offerings,
and create a unique identity that stands out in a competitive market.

SMARTCAMP: Leading Smart Camping Innovation in Europe

The SMARTCAMP project represents a pioneering initiative to implement an intelligent platform for data management and analysis in campings, transforming them into Smart Tourist Destinations. Led by the Girona Camping Association, which represents 16% of Spain’s campings and is the only province with more camping places than hotel beds, this project aims to optimize management, enhance guest experience, and increase profitability through data-driven decision making.

The presentation will cover the two main components of IoT Infrastructure (Energy Management, Water Management, Waste Management, Weather Station Integration, Security) and Tourist Intelligence (Advanced data analytics platform integrating CRM/PMS systems, Behavioral analysis and personalization capabilities, Integration with European Tourism Data Space, Real-time market intelligence and pricing optimization, Sustainable resource management)

We’ll showcase our implementation at La Ballena Alegre camping, demonstrating how this technology backbone is transforming camping operations and guest experiences.

All eyes on mobilehomes: Olympic and Paralympic Village Cortina d’Ampezzo

Cirppaconcept thinks big: At the Winter Olympics 2026 Crippaconcept introduces mobilehomes to the world. Crippaconcept confirms the strong commitment to the country, having been awarded a contract for developing the Milan-Cortina 2026 Olympic Village. The project involves the construction of the temporary Village that will host the athletes of the XXV Olympic and Paralympic winter games with modular solutions and mobile homes.