- Innovator: PiNCAMP positions itself as a driver for the use of Artificial Intelligence in European camping tourism.
- Three New AI Products: The PiNCAMP ChatGPT app, the PiNCAMP AI Suite, and the PiNCAMP AI Basecamp support campsites in digital visibility.
- GEO: With “Generative Engine Optimization” (GEO), PiNCAMP ensures that campsites are understood and recommended by AI models.
- PiNCAMPUS: Free online webinar “PiNCAMPUS” on the topic of “AI Visibility” on Wednesday, June 24th
Artificial intelligence is changing the digital world as fundamentally as the introduction of the Internet once did. More and more travelers are using AI applications to find inspiration, compare destinations, and find the right campsite. Uwe Frers, CEO of PiNCAMP: “For campsites, it will be crucial to prepare their offers so that they are also visible, understandable, and findable in AI-supported searches”. PiNCAMP, the camping company of ADAC, ANWB, and TCS, offers three new products to make campsites visible in the AI era.
PiNCAMP ChatGPT App:
PiNCAMP has developed the first European camping app for ChatGPT. The activation in the official ChatGPT App Store will take place in July. This forward-looking tool enables millions of users to search for the right campsite directly within ChatGPT in natural language and initiate bookings. Especially for campsites bookable on PiNCAMP, this is a major step forward in visibility within ChatGPT.
PiNCAMP AI Suite:
With the “PiNCAMP AI Suite”, campsites can increase their visibility in AI models such as ChatGPT, Gemini, or Claude. The tool combines data from PiNCAMP with additional information from the campsite and uses it to create fully automated landing pages for the crawlers of the AI models. The mixture of master data, data from the PiNCAMP inspection, user reviews, and additional editorial content with the individual advantages of the campsite forms the basis for personalized, emotional, and GEO-optimized AI summaries. The system prepares the various contents of the campsite so that AI models like Gemini or ChatGPT can interpret them technically error-free and easily. Through the parallel publication on PINCAMP powered by ADAC and TCS as well as ANWB Camping, the content receives a corresponding quality ranking.
PiNCAMP AI Basecamp:
This is an AI model optimized independently by PiNCAMP that accesses millions of exclusive and validated PiNCAMP data points. The model is able to play out existing content in such a way that it is easily found in complex AI searches by users (“vacation prompts”). The model also integrates prices and availability and, by playing out corresponding content on the PiNCAMP portals, ensures a precise, tailor-made, and personalized placement of the campsite directly in the campers’ field of vision.
Background: Why classic SEO is no longer enough
The technological change is reaching the camping industry with unprecedented dynamics: while the Internet still needed 13 years to reach a broad user base, modern AI models already have over 800 million users within just two years. With the latest upgrades to Google Search in May 2026, AI search has become the new global standard. For campsite operators, this brings completely new challenges: the trend is moving inexorably towards so-called “zero-click searches”. These are search queries where travelers receive the answer directly in the AI search interface without ever clicking on a link to a classic website. At the same time, e-commerce is shifting directly into these AI interfaces. This is exactly where PiNCAMP comes in with “Generative Engine Optimization” (GEO) to optimize content specifically for AI-supported search tools.
“AI changes everything – from inspiration to booking,” explains Michael Frischkorn, CTO of PiNCAMP. “With our team in Berlin, we are working as technological pioneers under high pressure to make the camping industry AI-ready. Our new ChatGPT app or the PiNCAMP AI Suite is not a theoretical product idea, but a powerful product. They ensure that our campsite customers are better understood and recommended by the algorithms of the large language models. Anyone who misses the connection here simply will not take place in the customer journey of the campers of tomorrow.”
The Data Foundation: Why AI Loves PiNCAMP
In this transformation, the Berlin tech company can build on an invaluable foundation: the brand trust of PiNCAMP as a subsidiary of the three major European mobility clubs ADAC, ANWB, and TCS with over 30 million members. In Germany, ADAC is already one of the ten most frequently referenced and cited brands. “AI loves PiNCAMP because we provide structured, validated, and reliable data,” Frischkorn continues. “With over 14,500 campsites, inspections of 8,000 sites by our inspectors, and more than 500,000 genuine user reviews, we offer a content treasure that AI models urgently need for reliable recommendations. We are now using this lever exclusively for our customers.”
A decisive advantage for tourism businesses remains the focus on the transaction area: AI models can inspire and filter, but they reach their limits with live prices and direct online bookability. “With our portals and apps, we secure the last mile for the campsites that AI alone cannot handle,” emphasizes Michael Frischkorn. “Through our interfaces, we bring real-time availability directly to our platforms and make the sites immediately bookable for campers throughout Europe – in the future also for AI agents.”
PiNCAMPUS: Free Webinar on “AI Visibility” for Campsites
On Wednesday, June 24th at 11 a.m., PiNCAMP is hosting the free online webinar “AI Visibility: Prepare your campsite for ChatGPT & Co.” Campsite operators receive comprehensive information here to understand and proactively optimize their own positioning in AI models. Registration for the webinar is possible free of charge at:
https://zoom.us/webinar/register/WN_tcP7c8auQoi752MR6HPggg#/registration
